About Us
Founded in November 2023, A Little Florist is a London-based brand renowned for our expertise in handmade crochet flowers and crochet dolls. Each item is meticulously crafted, combining creativity with exceptional attention to detail, to deliver products that bring warmth, charm, and a unique aesthetic to everyday life.
A Little Florist designs, hand-makes and retails crochet flowers, offering customers artisan quality and consistent craftsmanship. Our products are sold online through a dedicated e-commerce store, enabling year-round access for UK and international shoppers. It also maintains a regular trading presence at established London markets, including Greenwich Market, Portobello Green Market. By combining online reach with face-to-face retail, the business engages directly with customers, showcases new collections in real time, and gathers feedback to refine ranges and presentation across seasons and events.
Our business maintains active partnerships with reputable pop-up organisers, notably Your Brand Your Story and I Do Handmade, to secure high-quality retail placements and curated audiences. It has taken part in multiple events at Battersea Power Station and Westfield, using these high-footfall venues to build brand visibility and broaden our customer base. Most recently, A Little Florist partnered directly with Westfield to operate a six-month pop-up shop, demonstrating the brand’s capacity to deliver a consistent in-person retail experience and to collaborate effectively with major landlords and event teams.
Join Us
Job Title: Marketing and Commercial Manager
Company: Y’S COLOR LTD (Trading as A Little Florist / Chubby Loops)
Location: London, UK
Salary: £50,100 per annum
Type: Full-Time, Permanent
About the Company
Y’S COLOR LTD is a London-based creative retail brand specialising in handmade crochet flowers and dolls. Trading under the names A Little Florist and Chubby Loops, the company combines craftsmanship with design to deliver unique and emotionally resonant products. The brand maintains a strong physical retail presence through curated pop-up events and permanent market stalls across London, including Greenwich Market, Portobello Green Market, and collaborations with Westfield and Battersea Power Station.
Role Overview
We are seeking a skilled and experienced Marketing and Commercial Manager to lead the company’s marketing strategy, commercial development, and business expansion efforts. This role is critical to converting growing brand awareness into sustained revenue, strengthening operational processes, and driving scalable growth across both online and offline channels.
Key Responsibilities
Develop and implement go-to-market strategies, integrating market research, pricing, channel planning, and campaign execution
Lead product launches, manage content calendars, and oversee website and marketplace optimisation
Build and maintain partnerships with event organisers, retail landlords, and corporate clients
Analyse customer data and sales figures to improve conversion and customer lifetime value
Prepare marketing and sales reports for senior management and stakeholders
Set and track sales targets, coordinate promotional plans, and negotiate commercial terms
Support team training, standardise internal processes, and ensure alignment across departments
Candidate Requirements
Proven experience in marketing or commercial management, preferably within creative, retail, or lifestyle sectors
Strong understanding of digital marketing, brand positioning, and customer engagement
Excellent communication, negotiation, and organisational skills
Ability to manage multiple projects in a fast-paced entrepreneurial environment
International market knowledge and multilingual ability (especially Mandarin/English) is desirable
A genuine appreciation for artisan craftsmanship and community-focused retail is a plus
Why Join Us
This is an opportunity to join a fast-growing independent brand at a pivotal stage of development. You will play a key role in shaping commercial strategy, expanding market reach, and building meaningful partnerships, all within a creative and highly motivated team environment.
How to Apply
Please submit your CV and a short cover letter to info@alittleflorist.com, quoting “Marketing and Commercial Manager – Application” in the subject line. Shortlisted candidates will be contacted for an interview.